Is TV more fun when you tweet?
Boring old telly has been getting a lot more fun lately, if you are using Twitter. The micro-blogging service is increasingly becoming the back channel of broadcast, where people turn to exclaim...
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Convergence confusion: top tips for brands to thrive in the changing...
Nielsen reports that nearly half of connected device owners ‘second screen’ while watching TV every day, highlighting today’s disjointed media consumption experience. The rise in smartphone and tablet...
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What to expect when you’re converging
Weber Shandwick recently conducted research investigating the trend of ‘hybridised’ marketing and communications functions. Ten chief communications and marketing officers (“CCMOs”) shared insights...
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How marketing can meet the challenges technology presents
Trends show that by 2017, the marketing department will control the lion’s share of the technology budget with the CMO spending more on tech than the CIO, writes Henry Schuck of DiscoverOrg. Read more...
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Convergence is key: The future of the ad industry lies in building bridges
Today’s advertising industry is changing rapidly, with consumers actively engaging in an ever-diverse mix of online and offline media channels on a daily basis. Individuals now have more control over...
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To pay or not to pay?
It’s the burning question for anyone who has ownership of social media channels. The truth is, both organic and paid social activity have their benefits and both can be used alongside each other for...
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